[Interactive workshop] Build your post-BFCM retention segments in Klaviyo

BFCM brings a wave of new shoppers and valuable customer data. Now it’s time to turn those insights into smarter retention strategies.


Join this live, expert-led workshop to build three essential retention segments designed to re-engage your BFCM audience, drive repeat purchases, and increase customer lifetime value through smarter targeting.


What you’ll do:

  • Identify warm leads who haven’t yet converted
  • Build segments for first-time purchasers ready to re-engage
  • Create an easy upsell segment for high-intent buyers
  • Follow along live and get expert feedback as you build


Whether you’re refining your post-BFCM strategy or starting fresh, this session will help you turn one-time shoppers into repeat customers and make the most of the customer data you collected during BFCM.

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Webinar speakers

Chanel Phelps

Chanel Phelps

Principal Customer Education Specialist

Anouska Ralph

Anouska Ralph

Customer Education Specialist

Severine Chaari

Severine Chaari

Customer Education Specialist

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Webinar: [Interactive workshop] Build your post-BFCM retention segments in Klaviyo by Klaviyo Customer Education