Intended audience: This training is for marketers and business owners who want to take their SMS marketing program to the next level by starting to send more personalized messages over BFCM. Please note that this training is intended for brands who have already enabled SMS, are collecting consent, and sending SMS through Klaviyo.
Event description: With 92% of consumers now shopping on their smartphones, delivering strong mobile experiences is more important than ever for brands. But in such a crowded marketplace, how do you differentiate yourself from your competitors?
Klaviyo research shows that what consumers want most from your SMS marketing program is messages that cater to their specific interests, preferences, and shopping habits. In this interactive workshop, we’ll show you how to craft personalized messages using dynamic content to delight your subscribers over BFCM and beyond.
In this session, we will: add dynamic content to an SMS message in an abandoned cart flow.
Tips for success:
Use a second monitor or separate device so you can view both the webinar and your account.
Make sure you've read and fulfilled session requirements.
Come logged into Klaviyo and ready to build.
- Account is integrated with ecommerce data (for dynamic content).
- SMS is enabled in your Klaviyo account. We will not be enabling SMS in this session.
- You are collecting SMS consent in a compliant manner, and you have set up your mobile terms of service and privacy policy. have a mobile terms of service and privacy policy
- You have an existing abandoned cart flow (email-only is fine)
(If you need help enabling SMS and setting up your SMS welcome series, please register for our [Interactive workshop] Enable SMS in Klaviyo North America, UK or APAC.)
-
Senior Customer Education SpecialistLover of cats, condiments, and sharing my marketing knowledge with the inspiring brands who attend our trainings. Creative writing in my spare time! -
Customer Education SpecialistWorking out, sparkling water, and feeling the energy of our attendees are just a few of my favorite things. -
Customer Education SpecialistVietnamese born, French bred, American brewed. I love helping people get the most out of technology in their work and life. Obsessive cat mom on the side. -
Customer Education SpecialistNature enthusiast, dog mama, and Texas native. I love inspiring and supporting customers towards reaching their business goals! -
Customer Education SpecialistAvid yogi, amateur hiker, and dedicated foster dog mom. I love teaching, learning, and connecting with passionate people!
