[Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM
Add dynamic content to an SMS in an abandoned cart flow, and learn more use cases for dynamic content.
An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.

Intended audience: This training is for marketers and business owners who want to take their SMS marketing program to the next level by starting to send more personalized messages over BFCM. Please note that this training is intended for brands who have already enabled SMS, are collecting consent, and sending SMS through Klaviyo. 

Event description: With 92% of consumers now shopping on their smartphones, delivering strong mobile experiences is more important than ever for brands. But in such a crowded marketplace, how do you differentiate yourself from your competitors?

Klaviyo research shows that what consumers want most from your SMS marketing program is messages that cater to their specific interests, preferences, and shopping habits. In this interactive workshop, we’ll show you how to craft personalized messages using dynamic content to delight your subscribers over BFCM and beyond.
In this session, we will: add dynamic content to an SMS message in an abandoned cart flow. 

Tips for success:
Use a second monitor or separate device so you can view both the webinar and your account.
Make sure you've read and fulfilled session requirements. 
Come logged into Klaviyo and ready to build.

  • Account is integrated with ecommerce data (for dynamic content).

  • SMS is enabled in your Klaviyo account. We will not be enabling SMS in this session. 

  • You are collecting SMS consent in a compliant manner, and you have set up your mobile terms of service and privacy policy.  have a mobile terms of service and privacy policy

  • You have an existing abandoned cart flow (email-only is fine)

(If you need help enabling SMS and setting up your SMS welcome series, please register for our [Interactive workshop] Enable SMS in Klaviyo North America, UK or APAC.)

Klaviyo is a marketing automation platform that unlocks the power of data across your tech stack. Achieve new levels of personalisation in your email and SMS to delight customers and supercharge your ROI. Own your data. Own your growth with Klaviyo.
Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM by Klaviyo Customer Education