[Getting started] Getting started with Marketing Analytics

Unlock the power of Klaviyo Marketing Analytics in this live, expert-led session. Learn how to turn data into action—spot churn risk, build funnels, and uncover product insights that drive repeat purchases. Plus, get the 30-day checklist to start strong.

What you’ll do:

• Map RFM groups to clear tactics
• Build a funnel to spot drop-offs
• Use catalog insights for cross-sell timing
• Identify key metrics to guide strategy

Whether you’re new or leveling up, this session will give you the tools to grow with confidence.

Session requirements:
To get the most out of this training, start a free trial of Marketing Analytics at least 3 days before. Trials are available only for paid Klaviyo accounts that are not on KDP or Advanced Analytics and haven’t used a Marketing Analytics trial in the past 30 days.

To check eligibility, log into your Klaviyo account and look for the Marketing Analytics tab in the left-hand menu. We’ll also send you a reminder 3 days before the session.