[Getting started] Build your first Klaviyo segment

New to segmentation in Klaviyo? Let’s build your first segment together.

Segmentation can feel overwhelming at first, but it doesn’t have to be. In this live, hands-on session, we’ll guide you step-by-step through building a 30-day engaged segment from scratch. You’ll leave with something you can actually use and the confidence to keep building on your own.


What you’ll learn (and actually do):

  • Build a 30-day engaged segment from scratch
  • Understand how segmentation works in simple terms
  • Learn how to target subscribers based on real behavior
  • Get comfortable using conditions like AND/OR to refine your audience
  • Duplicate and adjust segments for different timeframes


Whether you’re just getting started or want to solidify the basics, you’ll walk away ready to confidently build and use segments in Klaviyo.

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Webinar speakers

Emily Shea

Emily Shea

Principal Customer Education Specialist

Chanel  Phelps

Chanel Phelps

Senior Customer Education Specialist

 Anna Verlezza

Anna Verlezza

Senior Customer Education Specialist

Vivian Asonye

Vivian Asonye

Senior Customer Education Specialist

Lissy Newphry

Lissy Newphry

Senior Customer Education Specialist

Danielle Garland

Danielle Garland

Customer Education Specialist

Ziad Rashdan

Ziad Rashdan

Customer Education Specialist

Severine Chaari

Severine Chaari

Customer Education Specialist

Melody Flumendorf

Melody Flumendorf

Customer Education Specialist

 Anouska Ralph

Anouska Ralph

Senior Product Expert

 Emma Vu-Doan

Emma Vu-Doan

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Webinar: [Getting started] Build your first Klaviyo segment by Klaviyo Customer Education