[Account spotlight] Marketing secrets with Anna + Nina

[Account spotlight] The Account spotlight series offers a glimpse into a featured brand’s Klaviyo account, highlighting their unique setup and marketing strategy, as well as learning opportunities that you can translate to your own business.

Event description: Anna + Nina is a Dutch brand that creates one-of-a-kind designer jewellery, homeware, and apparel. Since its founding in 2012, the brand has managed to build a strong following through its online shop, social media presence, and physical stores.

Join Sophie, Marketing Manager at Anna + Nina, and Mai, Customer Education Specialist at Klaviyo, as we pull back the curtain on what it takes to run a successful lifestyle brand.

Attend this training if: You are operating in the jewelry, apparel and accessories, or home and garden industries, or you are a small to medium-sized business seeking inspiration for your own marketing strategy!

In this session we will: Discuss successful marketing strategies that the Anna + Nina team has implemented, including omnichannel campaigns, out-of-the-box flows, and using Customer-First Data™ for customer research.

Tips for success

• Review Anna + Nina’s website to familiarise yourself with the business.


• Think ahead of any questions you want to ask Sophie about Anna + Nina’s marketing strategy.