[Strategy Session] SMS Marketing Strategy (North America)
In this session, you will learn the best practices of how you can integrate SMS into your current marketing strategy, helping you craft personalized messages to drive revenue and retain customers.
A strategy session is a thought-provoking session where you'll learn industry best practices to inspire your future marketing.

Intended audience: This training is held at a time that's North American-friendly and will focus on North American-specific SMS best practices. Please note that at this time SMS is available for recipients based in the UK, Ireland, France, Germany, Netherlands, US, Canada, Australia, and New Zealand. See Where is Klaviyo SMS available? for more details.

As a reminder, you can send to recipients in these countries even if you are based elsewhere!

If you are based in the UK, please join our UK training on the same topic and if you are based in our APAC region, please join our APAC training on the same topic.

Event description: SMS is a powerful marketing channel that can speed up your customers' buying process and increase your marketing ROI. Understanding best practices and effective strategies will allow you to connect with customers on a new level. Once you decide how SMS fits into your communication strategy, it will become yet another medium to engage with customers in creative ways while driving revenue generation.

In this session we will cover: 
  • SMS sending best practices
  • How SMS fits into your current marketing strategy
  • Use cases and examples of effective SMS strategy

Optional pre-work: You can complete some optional pre-work before this session by filling out the buyer persona template. Before you can decide what kind of SMS messages you want to send your customers, it's important that you understand who your customers are. A buyer persona is a detailed description of your target audience. It is helpful to understand this target market so you can determine what to send and when to send it to them. To fill out the buyer persona worksheet, use a combination of your own intuition, the data available in your Klaviyo account, and information sourced from customers via focus groups, interviews, or reviews.
  • You will receive the most value out of this session if you already have SMS enabled in Klaviyo
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Strategy Session] SMS Marketing Strategy (North America) by Klaviyo Customer Education