We all know that Klaviyo flows are a powerful form of messaging that allow you to reach and connect with your customers. You probably started out by setting up flows like your welcome series, abandoned cart flow and browse abandonment flow - flows that guide and nurture your customers towards conversion and are often optimized for first-time customers. But what happens once someone converts into becoming a customer? Do you have the flow strategy in place to make sure that they return to your brand, or are they at risk of falling out of your funnel altogether?

With the right retention flow strategy in place, you won’t have to worry about getting your customers to return and shop with you again and again - automated flows will catch them at each crucial stage of the post-purchase experience. In this training, you’ll learn how to create the ideal cadence for post-purchase follow-ups for your own specific business, and the flows that will drive the most impact on your repeat purchase rate.

Intended audience: Register for the session type that best describes you and your business from the dropdown menu above. Need help finding the best fit? Read through the descriptions below, and choose the session that makes the most sense for you:

• Entrepreneur/small business owner: As a small business owner, you may be focused on expanding your reach and getting your brand name out there to new customers. But it’s repeat customers who will soon become the foundation of your business. We’ll teach you top tips for winback and replenishment flows that will drive impact fast.

• Marketing manager at a small/medium-sized business: You’re probably already trying to improve your brand’s repeat-purchase rate, but are the flows you’re using optimized for your brand’s unique use cases? In this training we’ll recommend customizations you can make to Klaviyo’s out-of-the-box templates to ensure you’re reaching your customers at exactly the right time.

• Marketing manager or marketing specialist at a midmarket or enterprise business: How much would a more intelligent retention strategy be worth to your brand? In this training, we’ll show you how to use Klaviyo’s predictive analytics to surprise and delight your customers at scale.