Over the last few months you all have been hard at work getting compliant with Google and Yahoo sending requirements. This session will discuss some of the tools and strategies to help ensure your deliverability is performing well.

Join Blake Samper, Product Manager for Deliverability Insight as we go through:

• An overview of Deliverability
• What the Deliverability Hub is
• Strategies to improve your deliverability
• And a live Q&A 

Meet our special guest:

Blake Samper, Product Manager: As a Product Manager at Klaviyo, Blake leads the Deliverability Insights team. He drives the development of features that provide valuable insights and guidance for superior deliverability performance.

Event description: Deliverability is incredibly important and yet many marketers are not entirely sure about how it is measured and what the real impact is. Good deliverability leads to better inbox placement, higher revenue, and more engaged subscribers. Poor deliverability can result in your emails landing in spam and decrease your opportunities for customer conversion.

Attend this session if: You are looking for a better understanding of what deliverability is, how it is calculated, and what you can do to improve email deliverability.

Tips for success: Before this session, explore the Deliverability hub to see how you are performing. You will also want to review your average email open rate, click rate, unsubscribe rate, and spam rate. This will help you to contextualize the topics in the session.