Did you know that highly segmented email sends generate almost double the open and click rates of unsegmented campaigns?
This comes as no surprise; according to research, 74% of online customers get frustrated when content like offers, ads, and promotions aren’t aligned with their interests. BFCM is the noisiest shopping period of the year;shoppers are bombarded with ways to spend their cash. Why waste their time with a message that doesn’t resonate with them?
In this training, you’ll build the recommended Klaviyo segments for a personalized sending strategy during BFCM. We’ll also look at examples of campaigns for each audience, leaving you feeling inspired and ready to take your BFCM content to the next level.
TIPS FOR SUCCESS
- Come logged into Klaviyo and ready to build
- Use a second monitor or separate device so you can view both the webinar and your account
- Before the session, have a think about what a VIP might look like to your business.
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How much money would they spend, and in what timeframe?
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How many orders would they place?
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Are there other criteria that would make someone a VIP?
SPEAKERS
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Senior Customer Education SpecialistWorking out, sparkling water, and feeling the energy of our attendees are just a few of my favorite things. -
Customer Education SpecialistAvid yogi, amateur hiker, and dedicated foster dog mom. I love teaching, learning, and connecting with passionate people! -
Customer Education SpecialistNature enthusiast, dog mama, and Texas native. I love inspiring and supporting customers towards reaching their business goals! -
Senior Customer Education SpecialistCat mom. Passionate about enhancing Klaviyo's tools and improve your experience and customer interactions!
