Did you know that highly segmented email sends generate almost double the open and click rates of unsegmented campaigns?
This comes as no surprise; according to research, 74% of online customers get frustrated when content like offers, ads, and promotions aren’t aligned with their interests. In a busy sales season, cut through the fluff with highly targeted, personalised messaging.
In this training, you’ll build the recommended Klaviyo segments for a personalised sending strategy during your EOFY sales. We’ll also look at examples of campaigns for each audience, leaving you feeling inspired and ready to take your sales content to the next level.
Tips for success
-
Come logged into Klaviyo and ready to build
-
Use a second monitor or separate device so you can view both the webinar and your account
-
Before the session, have a think about what a VIP might look like to your business. Having a rough idea of the answers to these questions will help when we build a VIP segment together:
-
How much money would they spend, and in what timeframe? How many orders would they place? Are there other criteria that would make someone a VIP? Do you have an existing loyalty program that might intersect with VIP status?