LIVE LEARNING SESSION
[Interactive Workshop] Build Your EOFY Audiences
An interactive workshop is a working session where you’ll design, build, and activate features in your account by following the guidance of a Klaviyo expert.
Jun 06, 11:00:00 AM AEST
Did you know that highly segmented email sends generate almost double the open and click rates of unsegmented campaigns?

This comes as no surprise; according to research, 74% of online customers get frustrated when content like offers, ads, and promotions aren’t aligned with their interests. In a busy sales season, cut through the fluff with highly targeted, personalised messaging.


In this training, you’ll build the recommended Klaviyo segments for a personalised sending strategy during your EOFY sales. We’ll also look at examples of campaigns for each audience, leaving you feeling inspired and ready to take your sales content to the next level.



Tips for success

  • Come logged into Klaviyo and ready to build
  • Use a second monitor or separate device so you can view both the webinar and your account
  • Before the session, have a think about what a VIP might look like to your business.  Having a rough idea of the answers to these questions will help when we build a VIP segment together: 
  • How much money would they spend, and in what timeframe? How many orders would they place? Are there other criteria that would make someone a VIP? Do you have an existing loyalty program that might intersect with VIP status? 


WE'LL COVER:
  • Why you should segment your email list
  • What an engaged, VIP and window shopper audience look like
  • Building the above segments in your own Klaviyo account
SPEAKERS
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Rob Boland
Rob loves to think outside the box and solve those "head scratching" problems that keep you awake at night. He works to bridge the gap between business and technology drawing on his experience working with hundreds of companies over the last 10 years
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Webinar: [Interactive Workshop] Build Your EOFY Audiences by Klaviyo Customer Education