[Ask the experts] Get ahead of the BFCM game with tried-and-true offer strategies
About this event: [Ask the experts] The Ask the experts series creates a space for conversation, creativity, and inspiration by connecting businesses with industry leaders and subject matter experts.
Event description: Wait a minute… a Black Friday event in July?! You betcha. It’s never too early to start preparing for the biggest sales event of the year. Online shoppers splurged a staggering $11.3B on Cyber Monday in 2022, and you don't want to miss out on your share.
The best brands get ahead of the game and plan out their Black Friday Cyber Monday (BFCM) strategy as early as July. Save yourself future stress and improve the quality of your creatives, messaging, and more by kickstarting your BFCM prep now.
Whether you're a BFCM newbie or a seasoned pro, this is your chance to learn some tips, tricks, and best practices from business owners and marketers just like you. Our panelists will share their expert insights on how to elevate your game for this high-volume period. Discover their tried-and-true methods for crafting effective offers, determining promotion strategies, and generating excitement. Join this panel discussion and live Q&A session, and get ready to roll out your biggest Cyber Weekend yet!
Meet the panelists:
Jen-Ai Notman, Vice President of Marketing at POPFLEX: Jen-Ai leads the marketing team at POPFLEX with a blend of creativity, a willingness to experiment, and attention to data-driven decision-making. During BFCM, Jen-Ai leads her team in creating compelling campaigns that attract new subscribers and show appreciation to loyal customers. Under her guidance, this activewear brand achieved its highest sales day ever during Cyber Weekend 2022.
Tim Akers, founder of Akers Digital: As the founder of Akers Digital, a Klaviyo Partner, Tim drives results for outdoor brands through innovative, holistic marketing and ecommerce strategies. To help businesses prepare for Cyber Weekend, he emphasizes the importance of proactive testing and planning. He utilizes industry knowledge, researches the competitive landscape, and taps into a strong understanding of each brand’s customer base.
Davide Parenti, Head of Digital Acquisition and CRM at Alessi: Davide brings a wealth of ecommerce knowledge and international perspective to his role at Alessi, where he oversees the entire digital customer journey. He is the mastermind behind creative BFCM campaigns that generate sales, while preserving the prestige and exclusivity of the 102-year-old designer homeware and lifestyle brand.
Jamie Watkins, Director and COO at Underground eCom: Jamie leads operations at Underground eCom, a Klaviyo Master Elite Partner and global ecommerce retention agency managing over 150 brands. He’s passionate about helping brands unlock their full potential during BFCM with a well-prepared game plan that takes into account both historical data and industry trends.
Intended audience: Join this session if you’re looking for inspiration and actionable insights for your own Black Friday Cyber Monday preparation.
Session breakdown: The first part of this session will be a panel discussion, during which the speakers will share their backgrounds, how they determine their BFCM offer and promotion strategies, how their approach has evolved over the years, and the best practices they’ve discovered along the way.
In the second part of this session, our panelists will separate into breakout rooms. Inside the breakout rooms, you will have the opportunity to come on camera or off mute and have a live discussion with the panelists.
There will be two breakout rooms:
POPFLEX and Akers Digital
Alessi and Underground Ecommerce
Tips for success
This is not a traditionally formatted customer education training. There will be very minimal slides and no in-platform demonstrations; the aim of this session is to open the floor for conversation, connection, and idea-sharing. Come with an open mind, a willingness to hop on camera, and your BFCM questions ready!
Don’t clam up! We want to hear from you. Come to this session ready with any questions you would like to ask the panelists. This is an opportunity to truly engage in conversation, and we would love for you to come on camera (or off mute) and talk with the panelists.
Tuesday, July 18, 2023 · 11:00 a.m.
Eastern Time (US & Canada)
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