Understanding the Self-Publishing and Digital Publishing Landscape
What are the best services for self-publishing? How much money does it cost to produce a good-quality ebook? What are some of the most effective marketing strategies?
Get answers to these questions, plus an unbiased look at the self-publishing scene, including when you should do it, and—if you do—how to be effective in your efforts, without damaging your credibility or investing more money than you should.
While self-publishing doesn’t equal instant success (if you build it, they may NOT come), you’ll learn the principles behind the successful creation and distribution of an ebook or print-on-demand edition.
What you'll learn:
• 3 key categories of services available to sell and/or distribute your e-book, plus what you can expect from these services, and how they turn a profit
• If and when you’re endangering the future potential of your work by making it available electronically, plus what you need to know about copyright
• The technical skill required to produce professional e-book files, plus when to use a professional to help you convert your work into different formats
• 4 essential factors that impact your e-book sales
• How to appropriately price your work
• The most current strategies for marketing and promoting your e-books
• How to decide when it’s time to seek traditional publishing options
Jane specializes in educating writers about the publishing industry (without drama or hype) to help them make the best long-term decisions for their careers. Since 2001, she has spoken at hundreds of writing conferences around the world, and is known for thought-provoking talks on the future of authorship. She recently delivered keynotes at The Muse & The Marketplace, the University of Wisconsin Writers’ Institute, and PubSmart.
She teaches digital media and publishing at the University of Virginia and maintains an award-winning blog for writers at JaneFriedman.com, which enjoys more than 100,000 visits every month.
