How to Be an Effective Online Writer (and Understand SEO)
Whether you're an active blogger or an author with a website, it pays to understand how search engines work—so you can make your writing more visible to a larger number of readers. By learning a few basic online writing principles, you can meaningfully increase how many people discover you. No need to be a techie or understand jargon! We'll also cover the basics of using Google Analytics and keyword research to improve your long-term strategy.
What you'll learn:
• The principles of shareable content
• How to begin developing a content strategy for your blog or website
• 7 principles every blogger should follow
• Do’s and don’ts of writing for an online audience
• How to write post headlines that get clicks and shares
• The basics of SEO (search engine optimization) that anyone can understand
• How to use categories and tags
• How and why to use images—and where to find them for free
• Using site analytics to improve your website or blog over time
Jane specializes in educating writers about the publishing industry (without drama or hype) to help them make the best long-term decisions for their careers. Since 2001, she has spoken at hundreds of writing conferences around the world, and is known for thought-provoking talks on the future of authorship. She recently delivered keynotes at The Muse & The Marketplace, the University of Wisconsin Writers’ Institute, and PubSmart.
She teaches digital media and publishing at the University of Virginia and maintains an award-winning blog for writers at JaneFriedman.com, which enjoys more than 100,000 visits every month.
