Ben Franklin famously stated “[a]n ounce of prevention is worth a pound of cure.” Startups pour all their time and energy into research, creativity and execution when coming up with a new product or service. As a result, and often unwittingly, Start-ups (and many other businesses for that matter) tend to overlook the importance of Intellectual Property Rights until it is too late.
Regardless of industry, Ideas are the keys to any successful business. Intellectual Property rights relate to the embodiment or manifestation of an idea under Copyright, Patent, Trademark, Trade Secret and Publicity Rights laws that grant exclusive rights to the owner, both artistic and commercial. While it may seem simple choosing the best IP rights regime to protect your ideas is often tricky. The sooner you do this better. Many costly risks and pitfalls can be avoided if one thinks early and often about IP rights.
Here is a primer on the basics of What, Why and How, such rights arise.