Where Customer Evolution Meets Digital Distribution

Insurers have been busy digitising almost everything it seems over the course of the last year or so. But one particular aspect of the customer journey has received special attention and for good reason. As face-to-face meetings were removed almost overnight across the world, insurers had to adapt quickly to get their products into customers’ hands while also dealing with the fact that customers were migrating en masse to online channels. This, combined with already changing buying habits has created a perilous situation for the world of insurance in which they must adapt or face extinction.

In this session, our experts will be discussing how changing behaviour has affected the way that insurers interact with their customers, what the latest consumer trends are, and how to adapt to them.