Masterclass 2: Social Media Marketing

Social Media Masterclass presented by Kaila Carroso

Lesson 1: Turning followers into sales
Educating your audience and giving your followers value is the key to building brand reputation, credibility and loyalty. In this lesson we look at ways to capitalise on your existing audience and turn those followers into paying customers/clients.

Lesson 2: Building your database
Using opt-ins to provide value in return for email data. In this lesson we will look at different ways to direct traffic to subscribe / opt in.

Lesson 3: Beating the algorithm
Algorithm 101 and the most important things to consider for any algorithm on any platform. Consistency & Frequency. We will look at the best practices for algorithm proof content across multiple platforms. We'll also touch on the importance of conducting a Competitor & Industry Analysis.

Lesson 4: Organic Growth
We'll run through the best strategies for organic growth and close the lesson with insight into the importance of Partnerships & Collaborations. Forget influencers, look at other brands and people who offer services or products that compliment yours. In this lesson we will talk about creating partnerships and bundling up services to tap into a new audience and give more value.

Lesson 5: The Do's & The Don'ts
We'll cover some of the common mistakes brands make on social media and discuss the do's and don'ts.