5 Steps to Build an Effective Digital Strategy

Bethany is a passionate advocate for equality, representation, inclusion and accountability, with over 15 years experience working across the community sector in non-profits, social enterprises and government departments.

Using an intersectional approach, Bethany researches, promotes and facilitates strengths based and community-lead initiatives to foster equity and inclusive access to educational, social, economic and professional opportunities, improving the overall wellbeing of individuals and their communities and creating sustainable, long term change.

Mary-Anne Amies launched Wise Up Marketing in 2010 as a response to the growth of digital marketing and to assist businesses in targeting consumers through all touch points, drawing upon strategic planning and execution skills both within the digital marketing space and traditional media vehicles.

This session will help you to define an effective digital marketing strategy by establishing your ideal client, learning how to set goals, choose channels, measure and learn from your your results.