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About This Webinar

The reality is that agents are spending heavily in advertising to promote themselves on big platforms that have limited effectiveness at best. That’s why Fredrik Eklund joined Thomas Ma to develop REAL Messenger — the social app built exclusively for real estate.

Agenda
  • Get a first look at this new technology
  • See how powerful, built-in messaging fixes the problem of too many follow-up calls and correspondences, eliminating what has plagued the industry for decades.
  • Learn how potential buyers can choose to follow those agents they feel compatible with and who have the experience that fits their specific needs.
  • Watch how users can build a contact list of followers but as well as a global family of agents — something existing real estate apps do not offer.
When: Tue, Aug 23, 2022 · 2:00 PM · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): Yes
Dial-in Number: Please register for this Webinar to view the dial-in info.
Featured Presenters
Webinar hosting presenter
Founder and CEO
Thomas Ma, who hails from one of Hong Kong’s leading real estate developer families, became successful in his own right when he ventured into tech. Ma became an active business leader in proptech and subsequently brought his passion and in-depth understanding of real estate from international waters to the U.S. market. He saw the industry shift toward large proptech platforms, presenting steep financial hurdles for agents and decided to develop a new way for agents to showcase their listings. This led to him co-founding REAL, giving agents back control of their listings to generate leads and maximize their online presence. Prior to launching REAL, Ma created HOJOJO. The rental marketplace and leasing management system helped corporate landlords maintain every aspect of their rental properties — from receiving offers to collecting rent payments. Now, as the CEO of REAL, Ma is leveraging his past learnings to introduce an emerging technology to the U.S. real estate industry.
Webinar hosting presenter
Co-Founder of REAL, Founder of Douglas Elliman’s Eklund | Gomes Team
With record-breaking sales and socks as colorful as his personality, Fredrik Eklund has become an icon in real estate and on Bravo’s “Million Dollar Listing” series, appearing as the only cast member to star in both the New York and Los Angeles versions. Co-founder of The Eklund | Gomes Team, co-founded by John Gomes, the dynamic duo have secured over $15 billion in closed sales over the last decade and have become a staple of New York, California, Texas and Florida real estate. Consistently ranked on industry hot lists, including The Hollywood Reporter Power Brokers and Variety’s Real Estate Elite, Eklund | Gomes continues to sit on the top, bringing in $4.5 billion in sales in 2021 alone. In 2022, they notched the priciest sale of the year for New York at 432 Park Ave., for $70.5 million, and are taking their momentum to Nevada where they are expanding this summer.
Webinar hosting presenter Craig Rowe
Technology Columnist
Craig C. Rowe started in commercial real estate at the dawn of the dot-com boom, helping an array of commercial real estate companies fortify their online presence and analyze internal software decisions. He now helps agents with technology decisions and marketing through reviewing software and tech for Inman. He lives in Truckee, CA in the Sierra Nevada mountains, where he also works in adventure travel and wilderness education.
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