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Italian Car Design: historical inspirations and future perspectives
About This Webinar
The lecture will be about one of the most interesting moments in Italian car design history: the design process in the Lamborghini manufacturing company that led from the Miura, to the Countach.
This was a great example rarely seen in the automotive industry: from there a new expressive language was born , new canons of mechanical layout and design solutions make this story outstanding both from the standpoint of the industrial strategy and the brand identity.
The hand of Marcello Gandini was behind this whole operation, while he was taking over for Giorgetto Giugiaro as chief design at Bertone.
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Coordinator of Transportation Design, IED Turin
Designer from Turin, he began his career working at the Matilde studio (later Yet|Matilde) and for the Bodino group, in the field of industrial design and architecture. In the same period he joined the design collective “Operai del Design”, working for Volkswagen, Audi, Italdesign, Alfa Romeo, Italia Independent and many other clients.
In November 2015 he started working as a freelance designer, collaborating with international brands and local clients. From 2017 he is cultural content curator at MAUTO, the automobile museum in Turin. In 2019 he founded MAP Design Studio and that same year at EICMA (Milan Motorcycle Show) presented “Emula”, the first fully electric supersport motorbike, then he worked fot Extinction MK II for the Indian company Pravaig Dynamics and for Ares Design (Modena). In January 2021 MAP studio merged with Studio 34 (Delhi) and he became Head of Operations Europe.
In November 2015 he started working as a freelance designer, collaborating with international brands and local clients. From 2017 he is cultural content curator at MAUTO, the automobile museum in Turin. In 2019 he founded MAP Design Studio and that same year at EICMA (Milan Motorcycle Show) presented “Emula”, the first fully electric supersport motorbike, then he worked fot Extinction MK II for the Indian company Pravaig Dynamics and for Ares Design (Modena). In January 2021 MAP studio merged with Studio 34 (Delhi) and he became Head of Operations Europe.
Head of IED Ambassador
Andrea Tosi has a background in cognitive sciences and user experience design, he worked as researcher and user experience designer at CNR Istituto di Psicologia-Roma and DARC Milano.
He has 20 years of experience in design education first as head of Business Design School at Domus Academy, then as dean at IED – Istituto Europeo di Design, and now head of IED Ambassador.
He is specialized in development, management of educational programs, as well as teaching, research, and consultancy in the area of design methodologies and innovation. As designer he collaborated with companies and creative agencies, for projects in brand strategies and product identity.
He has 20 years of experience in design education first as head of Business Design School at Domus Academy, then as dean at IED – Istituto Europeo di Design, and now head of IED Ambassador.
He is specialized in development, management of educational programs, as well as teaching, research, and consultancy in the area of design methodologies and innovation. As designer he collaborated with companies and creative agencies, for projects in brand strategies and product identity.
Attended
(22)
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