Awarded the degree in Architecture at Genoa and after various experiences in the field of museum and scenographic exhibits, approached the world of fashion through the study of fabric in its variety of expressions and designs. Giovanni helped to set up, order and launch an event at the Diocesan Museum in Genoa. He worked with the National Gallery of Palazzo Spinola and Palazzo Ducale in Genoa, the set designer and director Pierluigi Pizzi and the Piccolo Teatro in Milan. Consultant for such companies as Salvatore Ferragamo, Bottega Veneta, Hugo Boss, Mandarina Duck, Rubelli, Conbipel, Carrefour, Artsana, Lancia, Ethos and many others not only in fashion but also in visual merchandising. Food designer for two years at Design Week in Milan, working on a new approach to eat and a new shape of food. His current work involves lectureships and participation in seminars or conferences ranging from graphics, to fashion, from design to photography and contemporary art in various design and fashion institutes. Professor Ottonello is Art Director of IED Istituto Europeo di Design.