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· 1 hour 30 minutes

Fashion Marketing - IED Firenze

Tue, Apr 26, 2022 · 12:00 PM · Rome
About This Webinar

Those involved in marketing in the fashion industry have a deep understanding of the system, processes, methods and materials. They knows how to read the industry and the market and uses their skills to become an important point of connection between the company and the target.

The Undergraduate course in Fashion Marketing addresses the cultural issues, techniques and methodologies necessary to build an innovative strategic marketing and communication project, with particular attention to the digital world, social media and the challenges of ethics and sustainability. Much of the teaching deals with the theme of marketing intended both as a communication tool for the brand and the product, and as a study discipline applied to market logics.

Who can view:
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Fashion Coordinator
Graduated in Economics and MSc in Fashion Marketing and Management, Senior Fashion Buyer for CBI - Camera Buyer Italia, he developed his international experience as Head Buyer for men’s and women’s collections and Key Account Manager for Stores and Ecommerce platforms. After working as Sales Executive for some high-end brands in London, Milan, Paris and New York, now he is working as Fashion Area Coordinator at IED Firenze and Fashion Business Consultant for international Companies operating in the Fashion & Luxury sector.ion & Luxury sector.
Webinar hosting presenter
Designer - responsible for product development, fashion design teacher - accessory designer. He has been working for over twenty years on activities related to the development and production of accessories for clothing collections. He worked in various design areas, for some of the major companies and fashion designers such as Alessandro Dell'Acqua - Redwall Group, Emilio Pucci LVMH group, Angelos Bratis, and others.
Webinar hosting presenter
IED Professor
Laureata in Economia e Commercio con un Master in commercio internazionale. Per quattro anni ha lavorato come Marketing Manager presso Decorline Spa, poi imprenditrice nel settore Home Decor e Accessori abbigliamento dal 1994, con design interno e produzioni nel mondo, in particolare in Italia, Cina ed India. È consulente marketing nel settore abbigliamento, accessori, accessori casa, turismo, con aziende come Benetton, Diesel, Monnalisa, Moschino, Disney, Blumarine.
Webinar hosting presenter
IED Admission Advisor
Webinar hosting presenter
IED Admission Advisor
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