Starting life in Graphic Design at the School of Visual Arts in NYC, Ginevra quickly progressed, graduating in Product Design at IED, which was the stepping stone to becoming an IED Scholar and achieving a Masters in Design Innovation Strategy & Product.

Ginevra is a Co-Founder of Milano Cono Studio, a consultancy design studio focusing on strategic thinking and design applied to product and communication. As a professor of Design Thinking, Ginevra is now a professor at IED Milano. She runs workshops across Italy and Europe.

Ginevra has won several awards and prizes, including National Runner Up at the James Dyson Award 2017, for the design of a system that prolongs the conservation of fruit and vegetables.

After constructive experiences in different domains, Melek is now the Area Manager for the Middle East and Africa at IED Group. She has a deep cultural understanding of the area thanks to her origins and previous studies. Her passion and curiosity for education and art at 360° makes her a sensitive guide for prospective students.

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