ART, CULTURE AND TRENDS: THE NEW ERA OF FASHION: Elizabeth Bowring, Head of Catwalks at WGSN and mentor of the IED Master in Fashion Trend Forecasting, will share her vision on Fashion culture, creativity, trends and new generations' market.
Elizabeth Bowring is an international authority on runway shows and a forecaster of future trends. Her impressive knowledge of sartorial history and advanced design theory combined with a prescient vision connecting key trends in art, history, culture, catwalks, streetstyle and social.
The Master in Fashion Trend Forecasting (start date april 2023) will provide you with analytical tools to understand what a fashion trend is; you will learn how to conduct primary and secondary research, distinguish between long-term, medium-term, and short-term trends, and apply the trends to fashion brands and products to make them relevant and profitable through both visual and verbal techniques. In today’s post-demographic and post-truth environment, you need an organized system for channeling your visionary being. A trend forecasting strategy can address the innovation drivers of today’s society, ranging from product convergence to affirming positive values - such as sustainability and inclusivity - to disintermediation, making it possible for authors with something to say to self-publish.