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Will the Cookie Monster Crumble Quality Marketing?
About This Webinar
Cookies: oft-maligned, yet critical to providing the algorithmically-tailored recommendations demanded by modern consumers. Google and Apple are cranking down on third-party use of deterministic and probabilistic cookies data, posing a devastating threat to the viability of digital advertising. Will the death of cookies as we know them deal a fatal blow to user experience? Learn how enterprises across industries are preparing for this groundbreaking shift away from cookies and repositioning their business models to steward consent-based user experiences in a mobile-first world.
Who can view: People who attended or registered for the webinar only
Webinar Price: Free
Featured Presenters
President - LiveIntent
Brian joined LiveIntent from Yahoo!, where he was VP, Ad Platforms for the Americas followed by VP, Global Business Planning and Operations, Communication Products. After Yahoo’s acquisition by Verizon, he served as VP Global Revenue Operations, helping all owned and operated properties maximize yield by balancing user experience and monetization. Prior to Yahoo!, he was President and CEO for Travel Ad Network, COO for both Did-it Search Marketing and NetCash, and VP of Operations for IAC Advertising. He also was VP & General Manager of Ask Jeeves’ holding MaxOnline and Product Manager for NOVO Media Group.
CEO - DataLucent Inc.
Brad is a marketing and advertising entrepreneur and data product developer with 20 years of experience commercializing consumer data. In 2012, Brad co-founded predictive marketing technology company Arcametrics, acquired by DSP leader MediaMath. Prior to Arcametrics, he worked as Senior Managing Consultant at MasterCard Advisors. Brad is expert on the application of massive digital data sets to profile consumers and build digital audiences at scale.
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