Join us on September 18, 2025, at 2:00 PM EDT for Why They’ll Tell Their Friends: The Secret to Cemetery Referrals, an ICCFA Webinar led by Dr. Jason Troyer, co-founder of Healing Path Cemetery.
Traditional and digital advertising efforts are reaching fewer and fewer people. Meanwhile, word-of-mouth referrals from trusted friends and family continue to be the gold standard for spreading your message. But how do we get the community talking about how uniquely awesome you are? The answer is to have a one-of-a-kind and remarkable service offering. In this presentation, Dr. Jason Troyer will review examples of unique service offerings from outside and within the funeral and cemetery space and explain why being “unique is better than being better.”
