Why do online casinos look the same?

Okay, not all of them. And not exactly the same. But the idea that all online casinos feel alike is a fairly common refrain, from players and industry, and you’d be forgiven for thinking so. 

There are some genuine reasons for the similarities – usability, development ease, cost effectiveness. But as the industry collectively moves focus from acquisition-led growth to retention-led growth, defining a unique and memorable player experience is becoming more important. 

In that light, how well are online casinos differentiating their customer experiences? Are operators failing to make their brand experience memorable? When many sites are running the same games or even entire game catalogues, how do you differentiate yourself? And what else should brands be doing to build a memorable experience for players? 

This webinar brings together industry experts to discuss what operators are already doing, and what they should be doing more of, to make their player experiences stand out at a time when retention and engagement are the buzzwords of the day.