There’s no doubt the association landscape has shifted. Organizations need persona-driven segmentation strategies, tighter engagement journeys, and concerted growth efforts more than ever before. It’s no longer enough just to communicate with your members and your community. Now you need to build thoughtful and intended relationships with them. All of this comes down to data. The challenge for associations is less around collecting the data and more around how they tap into it. While most associations sit on a wealth of transactional and behavioral member and customer data, their data sources are often disconnected. Without a bridge between their data sources or the transparency to help marketers see beyond the data veil, associations will never have the complete data picture to drive their growth and engagement strategies. HighRoad Spark, a platform-agnostic integration software, puts the power of your data into your marketers’ hands. In this session, find out how HighRoad Spark can help you reach your organizational growth and retention goals.