Every marketer thinks they know their customer. But unless you’ve got a strategy to actually talk to them regularly—and document what you’re learning—your understanding gets stale fast. So, we're bringing in Quinn Palmer, Senior Manager of Growth Marketing at Growclass, to teach us more about customer psychology!
Your job is to stay close to your customers and if you're in a bigger org, that means getting close to the people who talk to customers every day: support, sales, success.
One of the most powerful ways to do that? Interviews. Unfortunately, customers sometimes lie. Not because they’re trying to mislead you, but because they’re trying to be polite. They want to be helpful. They want to get off the call. Your job is to ask better questions and gently dig past the fluff to find what’s real!
That’s what this webinar is all about: practicing how we stay close to our customers—strategically, consistently, and without falling for polite lies.
On Thursday, October 16, Quinn will go over:
- The importance of getting close to your customers and understanding their needs
- How to conduct impactful customer interviews
- How to take customer feedback and put it into action
- Steps to strategically implement customer psychology into a routine part of your product roadmap and marketing efforts
We are so excited for this!
Register now to hang with Quinn and the Pod and learn all about customer psychology!
She leads sales and marketing with heart, focusing on organic growth, content strategy, and building vibrant alumni and ambassador programs. She's also the engine behind Growclass For Teams, helping organizations level up their marketing teams through thoughtful and effective training.
Before joining Growclass, Quinn led growth marketing in the FinTech space. She is a startup cheerleader, a people-first leader, a coffee enthusiast, and the host of Say It, I Dare You podcast.
