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The ultimate social media manager portfolio: What to include and how to stand out

About This Webinar

If you've seen the HeyOrca Community Benchmark Report, than you know we have a whole section on salaries and career growth. Here's a look at what we learned:
- The average Social Media Manager salary is $57,770 USD/year
- Only 18% of Social Media Managers feel fairly paid
- 43.6% of Social Media Managers are unsure what’s next in their career

The topic of career growth is SO important. This is why we're bringing in Dayana Collazos Ibarra to show you how to create a social media manager portfolio that will wow your future employer or clients!

In this webinar, Dayana will be going over:
- How to create a portfolio that tells the story behind your work and impresses clients and employers.
- How to structure your portfolio for clear, impactful storytelling that’s easy to navigate.
- Understanding what to include in your portfolio even if you have no prior social media experience.
- How the role your portfolio plays alongside your CV and how they work together.

If you've been wanting to create a new portfolio or revamp the one you already have, this webinar is for you!

See ya there!

P.S. We will be giving away two $25 Amazon gift cards to two lucky attendees!

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Webinar hosting presenter
Social Media Executive at The Folio Society
Hi, I’m Dayana! I’m a social media manager with over three years of experience working across industries like fitness, beauty, hospitality and recruitment. I’ve built growth strategies, launched standout social accounts and created content that connects with audiences in meaningful ways.

Currently, I’m the Social Media Executive at The Folio Society where I’m lucky to be surrounded by beautiful books every day. I’m passionate about social media marketing and love sharing tips on breaking into the industry, navigating change and growing as a well-rounded marketer in this ever-evolving space.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
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