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About This Webinar

"Is it possible to make content about heavier, serious topics *actually* engaging?"

It's a question a LOT of social media managers ask. And on April 30 at 2:00pm EST, we're going to get answers!

Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more.

Holly will answer questions like:
✅ How can you make engaging content about heavier, sensitive topics?
✅ How can you speak to young, niche, and underrepresented audiences?
✅ How can you bring your clients along and prove the value of organic social?
✅ What are the must-have HeyOrca tools for building communities?
+ and more!

This webinar is for social media marketers who work at agencies, non-profits, or small businesses!

Plus, one lucky attendee will win a $50 CAD Amazon gift card! Don't miss out!

When: Thursday, April 30, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Webinar hosting presenter
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
Webinar hosting presenter
Social Media Manager @ Civilian Agency
Holly Vaughn is a native San Diegan and Civilian’s resident gecko mom. (Shoutout to Geoffrey!) When she’s not at the beach getting stung by a stingray or home trying out a new recipe from TikTok, Holly manages social media for Civilian and our clients with an extraordinary mixture of creativity and detail.
Hosted By
HeyOrca webinar platform hosts Powering campaigns for social good: an agency's approach to non-profits, community, and tools
HeyOrca's Webinars