Memes have become a staple of modern marketing -- but creating memes that resonate with your audience (without feeling forced or off-brand) is harder than it looks.
Join us for a deep dive into the world of meme marketing with Jordan Schumann, Head of Partnerships at Heave, the team behind some of the world's largest meme pages. Jordan will break down what separates forgettable content from memes that drive engagement, participation, and community.
What You'll Learn:
- The anatomy of a great meme and why some memes spread while others fall flat
- How meme marketing drives participation and strengthens brand affinity
- When meme marketing makes sense -- and when it doesn't
- How to align memes with your brand voice and audience
- A practical framework for evaluating trends and deciding what your brand should participate in
- Real-world examples of brands using internet culture to create engagement and community
Plus, attendees will have a chance to win a $50 gift card *to a business of their choice*!
