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About This Webinar

Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever.

Join Iliyana and Natalie from HeyOrca to learn how to build a content strategy that’s clear, practical, and centred around your community.

During this webinar, you’ll discover:
✅ How to understand your community and create content they actually care about
✅ Practical tips for choosing platforms, creating a content mix, and measuring success
✅ Ways to turn everyday content into meaningful business outcomes

This session is perfect for social media managers, marketers, and teams who want a clear, actionable framework to guide their content strategy in 2026.

Register now to get in on the fun!

P.S. We’ll be giving away a $50 Amazon gift card to one lucky attendee!

When: Thursday, February 26, 2026 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 1 hour
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter

Iliyana Shoushounova

Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
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Webinar hosting presenter

Natalie Czerwinski

Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
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Webinar hosting presenter

Jessica Lui

Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
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Webinar hosting presenter

Jesse Luimes

Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
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Webinar hosting presenter

Lysle

Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
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Webinar hosting presenter

Alyssa Pulford

Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
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Webinar hosting presenter

Joe Teo

CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
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HeyOrca webinar platform hosts How to build a content strategy that people actually care about

HeyOrca

HeyOrca's Webinars
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