Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session

Doing more with less: Flexible social & community strategy for lean teams

About This Webinar

Something I hear from our community is how a lot of them are on very small teams OR are on a team on 1. This can make content creation really difficult and can sometimes lead to burnout. This is why I am sooo excited for this webinar! I'm bringing in Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team.

In this session, Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows.

She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities arise.

Attendees will also learn her community-first engagement strategy on TikTok, Instagram, and X, where interns use a bespoke social media guide and branded GPTs to spark conversations, handle DMs, and measure impact.

It's going to be a good one!

See you there.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Webinar hosting presenter
Content and Social Media manager @ SDI Innovations
Rachel is a seasoned Content and Social Media Manager who oversees strategy and execution for multiple brands. She leads a lean, multi-tiered team comprising interns and full-time staff, utilizing standardized templates, clear briefs, and project management workflows to deliver high-volume, high-impact campaigns across social, email, blog, video, and podcast channels.

Her data-driven approach and community-first engagement tactics help small teams operate with agility, clarity, and measurable results.
Webinar hosting presenter
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Webinar hosting presenter
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Webinar hosting presenter
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Webinar hosting presenter
Social Media Community Strategist
Hosted By
HeyOrca webinar platform hosts Doing more with less: Flexible social & community strategy for lean teams
HeyOrca's Webinars
Recommended