Doing more with less: Flexible social & community strategy for lean teams
Something I hear from our community is how a lot of them are on very small teams OR are on a team on 1. This can make content creation really difficult and can sometimes lead to burnout. This is why I am sooo excited for this webinar! I'm bringing in Rachel Amick, Content Marketing Manager at SDI Innovations to teach us how to create a social strategy while having a lean team.
In this session, Rachel will demonstrate how she manages content and social media for multiple brands using a lean team model comprising interns and full-time staff, organized with standardized templates, clear briefs, and project management workflows.
She’ll explain how her team delivers over 450 social posts, a dozen emails, blogs, videos, and podcasts each month without a rigid calendar, and still pivots on short notice when unexpected opportunities arise.
Attendees will also learn her community-first engagement strategy on TikTok, Instagram, and X, where interns use a bespoke social media guide and branded GPTs to spark conversations, handle DMs, and measure impact.
It's going to be a good one!
See you there.
Her data-driven approach and community-first engagement tactics help small teams operate with agility, clarity, and measurable results.
