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The Orcademy: Build a social media strategy that makes your community (and your boss) happy
About This Webinar
Session 1 of 4 of our HeyOrca Content Creation Bootcamp: a free, four-part webinar series is for real social media managers working with real constraints – small teams, limited time and resources, and the pressure to prove the value of social.
This session will walk you through how to create a strategy that balances business objectives with content your audience genuinely wants to engage with.
Register for all 4 sessions of the HeyOrca Content Creation Bootcamp at once at bigmarker.com/series/heyorca-content-creation-boo/series_summit
Who can view: Everyone
Webinar Price: Free
Featured Presenters
Event and Experience Specialist
Natalie is the Events and Experiential Specialist at HeyOrca and is simply obsessed with connecting with HeyOrca’s community both online and IRL at virtual and in-person events.
Director of Marketing
Jesse is HeyOrca's Director of Marketing. Her focus is on increasing our pod size by growing HeyOrca's brand awareness through delightful experiences. Her goal: going mainstream!
Social Media Manager @ HeyOrca
Jessica is a Social Media Manager at HeyOrca. She's passionate about supporting fellow social media managers, and loves creating relatable, educational, and entertaining content that resonates with her community.
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Marketing Manager
Lysle is a social media manager turned direct-response copywriter. She's passionate about helping digital marketers craft compelling brand stories and build engaged communities.
Content Marketing Manager
Content Marketing Manager, book-worm, writer, and certified orca-lover.
CEO @ HeyOrca
Joe started HeyOrca in 2016 when he saw a need for a content creation and collaboration tool in social media agencies. When Joe is not leading his team to help agencies take back their day, he enjoys photography and hiking along the Newfoundland coast with his wife, Margarita.
Founder and CEO of Bowda Creative Co.
Darcy Boucher is a Canadian Armed Forces veteran (14 years in the Naval Reserve), founder of Bowda Creative Co. (est. 2013), creator of The Mother Founder Movement, and author of Mom's Business Baby. Drawing on 15+ years in communications and marketing, she believes the best social media strategies start with people, align with business goals, and build communities that genuinely want to engage.
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