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About This Webinar

Join HeyOrca and CrowdRiff’s Senior Social Media Manager Sennah Yee for a deep dive into the exciting world of creator partnerships!

Building brand trust and meaningful connections now demands more than traditional ads. It's about genuine engagement, and that's where local content creators become a must for your marketing strategy.

In this webinar, you’ll discover the power of user-generated content (UGC) in authentic storytelling, and unlock the best practices for collaborating with creators who truly resonate with your audience — and reach new ones!

You’ll learn:
- The differences between influencers and UGC creators
- How to find the right creator for your brand
- How to write a killer content brief
- Benchmarks on creator rates (and how to save!)
- Tools for managing your creator management workflow

Plus, you’ll get inspired by real-world examples of successful creator collabs with brands of all sizes. We can’t wait to see you there!

When: Thursday, August 21, 2025 · 2:00 p.m. · Eastern Time (US & Canada)
Duration: 45 minutes
Language: English
Who can attend? Everyone
Dial-in available? (listen only): No
Featured Presenters
Webinar hosting presenter
Senior Social Media Manager at CrowdRiff
Sennah Yee is the Senior Social Media Manager at CrowdRiff, an all-in-one visual marketing platform that empowers travel brands to source, share, and scale original content that connects with today’s travelers. She has over 10 years of social media experience in academia, the arts, and tech education. As a published author and filmmaker, storytelling is at the heart of everything she does!
Webinar hosting presenter
Community Strategist
Alyssa started with HeyOrca back in 2021 when the community was filled with crickets. Through her time she has grown the HeyOrca Community Facebook Group to 11,000+ members, created the HeyOrca Stans program, and curated a daily newsletter for social media managers. In her spare time she loves to cook and spend time with her pup, Rue!
Hosted By
HeyOrca webinar platform hosts Boost your brand with local UGC creators
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