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Disclose That! A marketer’s guide to the FTC’s new .com disclosure rules and recommendations

March 27, 2013 at 12:00:00 PM · Eastern Time (US & Canada) 132 views
By GC Interactive (0.0 stars · 0 reviews )
About This Webinar

Social media expert Grant Crowell will be presenting a live video webinar, “Disclose That! An online marketer’s guide to the FTC’s new .disclosure rules and recommendations,” Wednesday, March 27th at 11 am (Central Time Zone); and joined by attorneys Sara Hawkins and Gordon Firemark. This session will teach content marketers, digital advertisers, and social media professionals about the most important things they should know about the FTC’s disclosure updates and how they apply across all digital channels including mobile, social media networks, websites and blogsites, and online video.

This event is free and open to the public. Attendees will also be able to use the chat room to submit their questions and comments for live discussion.

Attendees will also learn:
• What updates have been made since the 2000 report, including in social media, advertising, and video.

• Why disclosure is essential for digital marketers and other professionals involved in the digital space.

• Biggest myths and misconceptions digital marketers have about disclosure

• Real-life examples, consequences, and punishments for failing to follow disclosure laws.

• What questions remain unanswered by the FTC

• Tips for best practices with disclosure for building trust with your audience.

For any questions about this event, please contact Grant Crowell at grant@gcinteractive.com or 224.223.2789.

Categories:
BUSINESS & FINANCE EDUCATION & LEARNING SCIENCE & TECH
Who can view: Everyone
Webinar Price: Free
Webinar ID: 0f45049e7b21
Featured Presenters
Webinar hosting presenter Grant Crowell
Content Strategist and Digital Marketer
Grant Crowell is a trusted veteran content marketer, author, blogger, speaker and all-around Jack of many trades. He has worked in the online marketing industry since 1996 providing digital strategies and development to enterprises and entrepreneurs of all sizes, including video, search marketing/SEO, social media, usability, ROI, reputation management, legal issues and ethics. He was the head researcher and co-editor of the book, “Socialized! How the Most Successful Businesses Harness The Power of Social.” He is also the author of the recent report, ““Pay Me To Trust You: An Online Marketer’s Guide to The FTC’s Revised Guidelines for Disclosures of Endorsements in Social Media," available on the FTC's website at http://bit.ly/ftcdisclosurereport.

Webinar hosting presenter Sara Hawkins
Attorney & Social Media Specalist
Sara Hawkins is a lawyer, blogger, and all-around Jane of many trades. Sara has been a lawyer for over 15 years and provides legal guidance to entrepreneurs and businesses of all sizes regarding a variety of topics, including social media, digital rights and ethics, and is passionate about the law and making it understandable, accessible and fun. Online since 1995, Sara has been navigating the world wide web and its changes as they pertain to businesses and legal matters.

Sara currently runs her own personal blog, Saving For Someday, and provides legal consulting with bloggers, online content creators, marketers, PR agencies, and brands. She has spoken at several conferences about the legal issues relating to online content and is a featured legal-issues writer at Social Media Examiner.
Webinar hosting presenter Gordon Firemark
Gordon Firemark is an attorney whose practice is devoted to the representation of artists, writers, producers and directors in the fields of theater, film, television,and music. He is also the producer and host of Entertainment Law Update., a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate matters for clients in the entertainment industry. He is the author of The Podcast, Blog and New Media Producer’s Legal Survival Guide.
Hosted By
GC Interactive webinar platform hosts Disclose That! A marketer’s guide to the FTC’s new .com disclosure rules and recommendations
0 reviews
Promote a healthy dialogue of professional ethics in online marketing including important issues such as disclosure, and trustworthy content marketing. We support all educational efforts and a push for better transparency with business activities.
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