The days of professional sports being so focused on the Big Four are long gone. Today’s sports fans are following far more than the NFL, NBA, MLB, and NHL. The WNBA had its most successful season in history. The NWSL is expanding into new markets. Olympic viewership renewed interest in sports like track and field, rugby, and cricket. And there are esports on ESPN.
We will speak with experts from emerging leagues and the brands that support them about what these leagues are doing to keep growing.