Most beauty brands start off by providing one or two channels for consumers to purchase through, but as they look to grow their customer base and increase revenue, they'll expand selling avenues. However, executing an omnichannel model can strain businesses if operations aren't prepared to support order influx. Learn how Beekman 1802 began selling their bath & body products via livestream shopping and TV channels while continuing to fulfill on orders from their online website and big-box retailers like Ulta.
We will discuss:
How Beekman 1802 built livestream shopping experiences through HSN & QVC, coupled with their own livestream events
How to effectively manage inventory and fulfill transactions for a plethora of channels
The impact an omnichannel strategy has on customer experience and acquisition
Industry Principle Apparel, Footwear & Accessories, Oracle NetSuite
Craig Harris is the Industry Principal for the Apparel, Footwear and Accessories group at NetSuite. He brings 30-years of retail and wholesale IT solutions experience and has worked alongside a wide spectrum of retail and apparel companies across all markets. He works tirelessly to ensure Netsuite continues to lead the cloud technology revolution that drives the apparel industry forward.
CEO, Beekman 1802
Tomei Thomas is CEO of Beekman 1802 and, over the last six years, has been instrumental in building the Beekman 1802 brand to its current national scale. Prior to Beekman 1802, Thomas was the Vice President of Beauty at STA, a private label and licensee distributor of beauty products based in Orlando, Florida. Thomas was principal to STA licensing the Beekman 1802 brand for beauty products in 2014 and grew the Beekman 1802 licensed business via TV Shopping and brick & mortar wholesale channels. Thomas subsequently lead STA to merge with Beekman 1802 in 2018, aligning STA’s distribution operations with the brand, and brought Beekman 1802 to HSN, where it achieved the single largest beauty launch in the history of QVC & HSN.