Heron Preston will discuss the mood, the input and the key looks of the latest collection FW21. The conversation will be held digitally, through a live stream in line with the creative process that led to the creation of the collection. The pandemic has put the regular working flow to the test, and this is why Heron liaised very closely with the design team through video calls and WhatsApp conversations that seamlessly connected Heron in New York with the rest of the team in Milan.
Editorial Correspondent, Fashion & News, WWD
Heron Preston is a fashion designer whose eponymous label features workwear-redefined separates and accessories for both women and men.
As a designer, DJ, consultant, art director, and collaborator, his work is deeply inspired by sustainability and technology. As a result, his work inherently speaks to the next wave of culture, innovation, environmental responsibility and human impact. On and off the runway, Preston’s mission to identify and integrate less environmentally destructive practices permeate throughout all of his work, including his high-end workwear collection and the experimental work he’s done with brands such as HP Inc.
Born and raised in San Francisco, Preston received a B.B.A. in design and management from Parsons School of Design in New York City in 2008. From that point, Preston would work for both Nike and Kanye West before founding his own label in 2016. Preston’s nascent brand signatures were soon defined: the frequent use of a carrot orange hue, the Cyrillic word for “style”, interpretations of herons as avian prints, and further collaborations including link-ups with Carhartt, Virgil Abloh’s Off-White, Nike, NYC Department of Sanitation and NASA.
Preston has received a number of high-profile accolades in his impressive ascent: he is on both the Business of Fashion’s BoF 500 and Hypebeast 100 lists. He is also a 2019 Council of Fashion Designers of America (CFDA) Emerging Designer of the Year nominee.
Preston lives between New York City and Milan, and shows his collections during Paris Fashion Week.