Founder & CEO of Grande Cosmetics
With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 as the first “functional cosmetics” makeup brand. Alicia’s road to beauty success was navigated early on, when as a teen she dove into beauty retail, but it was when Alicia discovered a lash enhancing serum that truly worked for her most discerning client – herself – that her entrepreneurial spirit kicked into high-gear.
Early in her beauty career, Alicia began her own radio show, “The Health Buzz,” on which she interviewed top beauty experts and doctors about trends and innovations. Those innovations are what inspired her next big beauty adventure, the founding of Grande Cosmetics and the highly-coveted and award-winning product that started it all; GrandeLASH-MD Lash Enhancing Serum, as a solution to some of today’s top beauty challenges.
Today, Alicia is the CEO at the helm of Grande Cosmetics’ thriving business that has expanded into multiple categories, including best-selling, beauty-enhancing formulas that help promote healthy, vital lashes, brows, lips and hair. Her female-founded brand employs a diverse staff of women of all ages and backgrounds to help keep Grande Cosmetics’ assortment of functional cosmetics robust, fun, and inclusive.
And the industry has rewarded her for her hard work with Grande Cosmetics winning significant beauty awards from leading publications NewBeauty, Cosmopolitan and Harper’s Bazaar. With broad availability at beauty retailers, Grande Cosmetics can be found at Sephora, ULTA, Macy’s, Morphe, Salon Centric and Amazon in addition to beauty specialty stores and salons nationwide.