Anne Cavassa is President of Saucony, a division of Wolverine World Wide, Inc. (NYSE: WWW), and a leading global performance running lifestyle brand. Founded in 1898, Saucony exists to empower the human spirit, with every stride, on every run, and in every community. While Saucony, one of most innovative brands in the Wolverine portfolio, continues to win industry awards for its performance running line of road, trail, and competitive footwear, the brand’s sport lifestyle and Originals offerings continue to expand, further resonating with active consumers worldwide.
With more than 20 years of experience in global brand building, Cavassa is a true visionary who drives brand growth through relentless consumer focus, compelling storytelling, and a commitment to marketing and product innovation. Passionate about the goodness that running brings to the world, Cavassa is a significant and authentic voice in the running community, committed to the people and partnerships that drive and elevate the industry. The brand’s call to action, Run for Good, is Saucony’s invitation to people everywhere to experience the transformative power of running. Cavassa helps bring this ethos to life in her role as President of the Saucony Run for Good Foundation, established in 2006 to help combat childhood obesity by providing financial support to community-based youth running programs.
Prior to Saucony, Cavassa served as Chief Customer Experience Officer and Senior Vice President of Marketing and Apparel for the Brooks Running Company. Prior to her position at Brooks, Anne held various leadership roles with The Timberland Company; Nike; Ibex Outdoor Clothing; Eastern Mountain Sports; and Reebok International, among others.
Cavassa earned a B.A. degree in psychology from Loyola Marymount University. When she’s not leading brands, Cavassa is a marathoner and an Ironman finisher. Cavassa lives in Lincoln, MA with her husband Bob and two young children.