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Art Deco Leisure Suits: How Los Angeles Preserved the 1930s in the 1970s

Sat, Mar 27, 2021 · 12:00 PM · Pacific Time (US & Canada)
About This Webinar

Los Angeles is a young city, and for much of its history has been more interested in growth than in preserving what’s already here.

But in the 1970s, a new idea began to take root: the aging, unfashionable Art Deco buildings in Downtown, Hollywood and along the Miracle Mile were something special and should be repurposed rather than demolished or drastically remodeled.

It was too late to save the Richfield tower, the black and gold marvel across from Central Library was destroyed in 1969. But it wasn’t too late to save the Wiltern Theatre, Oviatt Building and Central Library itself.

Join Esotouric, L.A.'s most eclectic sightseeing tour company, for a deep dive into the early days of historic preservation and adaptive reuse in Los Angeles, with a focus on the grassroots campaigns and public policy decisions that ensured that beloved Art Deco landmarks remained standing and relevant for generations to come.

While much maligned for its misguided land use decisions on Bunker Hill, the Community Redevelopment Agency did some great things in Downtown Los Angeles. We’ll explore the CRA’s commitment to Spring Street, which ensured that the fading Wall Street of the West was revitalized with a National Register District designation, institutional tenants for aging office buildings like the Garfield and Banco Popular, and a flow of restoration funds. Tapping into the CRA’s faith in the district, architect Ragnar C. Qvale leased the Zig-Zag Moderne Title Insurance & Trust Company Building, transforming it into the Design Center of Los Angeles, the self-styled Queen of Spring Street.

On Olive Street facing Pershing Square, Phyllis Lambert bought the aging Biltmore, restoring the original features and reinventing the hotel with original contemporary art and custom fixtures. A block south, Wayne Ratkovich saved the Oviatt Building from demolition, hiring Brenda Levin to restore the early Art Deco interiors and installing an influential anchor tenant, Mauro Vincenti's Rex Il Ristorante.

And on Broadway, the blue and gold Eastern Columbia tower became an incubator for nonprofits, among them the newly formed Los Angeles Conservancy.

Then just as Angelenos were beginning to recognize the value of our Art Deco architecture and the usefulness of these brightly colored white elephants, came the greatest preservation challenge yet: the out-of-state owner announced a plan to demolish the Wiltern Theatre (Pellissier Building) at Wilshire and Western. Could a scrappy band of preservationists find a sympathetic buyer to save the landmark? And if it was saved, then what?

Joining us are Ruthann Lehrer, founding executive director of the Los Angeles Conservancy, to talk about the early days of the nonprofit in the Eastern Columbia building, and their work building coalitions and advocating for the Wiltern and other Art Deco landmarks. And David Smay, author of the 33 1/3 series book on “Tom Waits’ ‘Swordfishtrombones’” and host of an occasional Esotouric tour about the musician, will describe Waits’ legendary December 31, 1988 concert at the Wiltern, and the importance of historic venues for contemporary artists and audiences.

This webinar is an illustrated lecture packed with rare photos that will bring the Art Deco landmarks of Los Angeles and their preservationist pals to life. And you'll find the look of an Esotouric webinar is a little different than your standard dry Zoom session, with lively interactive graphics courtesy of the mmhmm app.

After the presentation, Kim, Richard, Ruthann Lehrer and David Smay will answer your questions, so get ready to be a part of the show.

Categories:
ARTS & CULTURE
Who can view: Everyone
Webinar Price: $10.00
Featured Presenters
Webinar hosting presenter

Kim Cooper (“one of L.A.’s brightest torchbearers” – Electric Literature) is the creator of 1947project, the crime-a-day time travel blog that spawned Esotouric’s popular crime bus tours, including Pasadena Confidential, the Real Black Dahlia and Weird West Adams. She is the author of The Kept Girl, the acclaimed historical mystery starring the young Raymond Chandler and the real-life Philip Marlowe, and of The Raymond Chandler Map of Los Angeles. Her collaborative L.A. history blogs include On Bunker Hill and In SRO Land. With husband Richard Schave, Kim curates the Salons of LAVA – The Los Angeles Visionaries Association. When the third generation Angeleno isn’t combing old newspapers for forgotten scandals, she is a passionate advocate for historic preservation of signage, vernacular architecture and writer’s homes. Kim was for many years the editrix of Scram, a journal of unpopular culture. Her books include Fall in Love For Life, Bubblegum Music is the Naked Truth, Lost in the Grooves and an oral history of Neutral Milk Hotel.

Webinar hosting presenter
First Executive Director of the Los Angeles Conservancy
Architectural historian. Co-chair of the Conservancy’s Advocacy Committee. Served three terms on the Santa Monica Landmarks Commissioner. First Executive Director of the Los Angeles Conservancy. Former President, California Preservation Foundation.
Webinar hosting presenter
David Smay is a San Francisco-based pop critic and editor whose acclaimed books include Bubblegum Music is the Naked Truth, Lost in the Grooves and the 33 1/3 series volume on Tom Waits' Swordfishtrombones, which he's adapted into the occasional Esotouric bus adventure Crawling Down Cahuenga: Tom Waits' L.A.
Webinar hosting presenter
Native Son of Bunker Hill
Historic preservation advocate. Formerly Asst. Professor Periodontics at USC and UCLA. Long time private practice of periodontics in WLA.
Webinar hosting presenter
From Bunker Hill
Gordon Pattison is a native son of Bunker Hill. His family owned the Salt Box and the Castle, the last two homes standing after the neighborhood was cleared for redevelopment.
Hosted By
Esotouric webinar platform hosts Art Deco Leisure Suits: How Los Angeles Preserved the 1930s in the 1970s
Richard Schave's webinars
Documents
PDF
Art Deco Leisure Suits Handout.pdf
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