Credentialing vs. Private-Pay: Choosing the Right Revenue Model for Your Solo Practice

Starting your therapy practice is more than just filing your LLC—it’s about building a financially sustainable foundation. One of the biggest early decisions new therapists face is whether to take insurance or operate as a private-pay practice. This session will walk you through both models with practical tips and real-world examples to help you choose the path that fits your goals, values, and lifestyle.

Whether you’re overwhelmed by the idea of credentialing or unsure how to market yourself without taking insurance, this session will give you the clarity and next steps you need.

In this 30-minute session, we’ll break down the two most common revenue models for solo practitioners—insurance and private-pay—with actionable guidance to help you start strong.

In this session, you’ll learn:
• What to consider when deciding whether or not to accept insurance
• A simple overview of the insurance credentialing process
• What systems you need in place for private-pay success
• How to match your marketing strategy to your revenue model

This session is ideal for therapists in the early stages of launching their solo practice who are looking to build a business model that fits their clinical goals, lifestyle, and financial needs.