The art of Marketing Automation vendor selection and migration boils down to risk management; anticipating issues before they become blockers and solving problems before they hit the critical path of the project. Purple Square share their insights from supporting some of the world's biggest brands in choosing the right vendor and migrating successfully.
Agenda
How to choose the right Marketing Automation vendor for your business
How to evaluate whether you should change vendors or stick with what you have
What the RFP process is and whether you should use it
Tim has been helping clients with marketing-shaped technical problems for more than
20 years now, so you could say it’s in his blood. As Managing Director (EMEA) for Purple
Square, he leads a team of highly skilled experts to deliver...
Chief Customer Rescue Officer at Customer Lifeguard
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy.
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