Post-pandemic customer retention insights: Keeping the customers you've acquired

With the rapid growth in online retail caused by the pandemic, all retailers face a common struggle: making sure that customers choose you and continue to choose you now that they're hyper aware of all the different options they have. In this environment, creating a great digital experience can be a retailer's biggest competitive differentiator, but it's not easy to achieve.

To help retailers make sense of their data and shed light on the areas they should focus on and prioritize, we examined over 20 billion customer data points to analyse the relationship between different success measures to see which ones best predicted future performance.