If you’re a B2B marketer, you’ve probably had conversations around the importance of having an ABM strategy. But you might not have spent as much time discussing how to actually implement an ABM program—to put it into operation and to measure it.
Operationalising your ABM program can be a daunting task, but it’s crucial. Without it, your strategy stays on paper and you’re unable to easily track, measure, and report on the success of your efforts—and unable to achieve your ABM program’s goals.
Agenda
How to partner with Sales to identify target accounts and create your list for one-to-many, one-to-few, and one-to-one plays
How to craft ABM campaigns and track your results
What KPIs to use for measuring and proving success
Nicholas Brice is founder/CEO of Soul Corporations® and Bite-Size Plays. Nicholas’ career as a conference chair, keynote speaker and performance culture consultant has seen him lead and present numerous blue-chip brand and culture change...
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