Co-Founder and Chief Brand Officer
Jayme Jenkins is a passionate believer in building mission-driven brands and the magic that happens when purpose and profit intersect. She spent over a decade at L’Oreal leading marketing for brands such as Yves Saint Laurent Beauté, Giorgio Armani Beauty and most recently The Body Shop, where she also led campaigns and corporate activism in Canada.
Living in London, England, Jenkins led body care product development for The Body Shop International, launching over 100 new beauty products, including the brand’s first premium body care range, across 70+ countries and 3,300 global stores.
She began her career at Procter & Gamble, learning marketing from the greats. Jenkins holds an HBA from the Richard Ivey School of Business as well as a certificate in Sustainability – Leading Change and Innovation from the University of Oxford.