About
Demand for marketers who can navigate this industry-wide transformation is strong. In fact, 75% of managers have said it is a challenge to find and retain professionals with the up-to-date digital marketing skills they need, according to The Creative Group 2020 Salary Guide.

It means it is the perfect time to learn the skills that companies need, including: Content Marketing, Customer Experience and Engagement: Conversations, Campaigns, and Conversion, Marketing Automation, Marketing Experimentation and Analytics, Social Media Marketing, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Register for this informative webinar to learn more about the upcoming Professional Certificate in Digital Marketing program from Kellogg Executive Education.
When
Wed, Jun 22, 2022 · 10:00 AM Central Time (US & Canada) (GMT -5:00)
Agenda
  • Hear from pioneering thought-leaders
  • Dive deeper into fascinating topics that are changing the world
  • Explore how our multifaceted learning approach will help you create lasting impact
  • ...and so much more!
Presenter
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Mohanbir Sawhney
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014.

Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.

Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.

Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
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