How do you put data to practical use in your organization?

By getting involved in every step of the analytics process.

Big data and analytics are more than technology and data science problems to be relegated to the specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. Through this program, gain a working knowledge of analytics that is grounded in practical application and equipped with business-focused insight.

This program equips you with:
• The tools required to put analytics to practical use and solve specific business problems
• The language and intuition to work effectively with data scientists
• The necessary insights for leveraging analytics to accelerate growth and increase
efficiency and productivity

Register for this informative webinar to learn more about the upcoming Business Analytics: Decision Making with Data program from Kellogg Executive Education.
  • Hear from pioneering thought-leaders
  • Dive deeper into fascinating topics that are changing the world
  • Explore how our multifaceted learning approach will help you create lasting impact
  • ...and so much more!
Florian Zettelmeyer
Kellogg School of Management, Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, and Chair of Marketing Department
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Data Analytics at Kellogg, the school's Big Data and Analytics initiative.

Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his work addresses how the information consumers have about firms, and vice versa, affect firm behavior. He has extensively studied the auto industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, the passthrough and effectiveness of promotions, and what consumers' online journeys predict about their purchase behavior. 

He has received numerous teaching awards and been voted "Outstanding Professor of the Year" by Kellogg MBA students. He is a Research Associate of the National Bureau of Economic Research (NBER). 

Professor Zettelmeyer received a degree in business engineering from the University of Karlsruhe (Germany), a M.Sc. in economics from the University of Warwick (UK) and a Ph.D. in marketing from the Massachusetts Institute of Technology.
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